Leo Burnett promotes Saurabh Varma to South Asia CEO role

Leo Burnett Asia Pacific has promoted Saurabh Varma, currently CEO of Leo Burnett India, to CEO for the agency’s operations in South Asia. Varma will be charged with responsibilities for Leo Burnett agencies across Mumbai, New Delhi, Bangalore, Chennai, Sri Lanka, Pakistan and Bangladesh.Prior to his role as CEO of Leo Burnett India, Varma was the chief strategy officer for Asia Pacific where he oversaw all heads of strategy and planning directors in the region. Since he took over the helm as CEO of Leo Burnett India two years ago, the agency has consistently delivered double-digit business growth.Under his leadership, Leo Burnett also doubled the size of Indigo Digital Consulting’s business and successfully expanded its operations, launching Indigo consulting in New Delhi. He also launched Leo Experience across Mumbai, Delhi and Bangalore, and more recently shopper practice in Mumbai.“South Asia is an important region for Leo Burnett from our global strategy perspective. With Saurabh’s appointment, we want to further enhance connectivity of our operations across these dynamic markets to drive business growth for our clients and the agency” said Ziebinski.Varma added, “We have incredible operations across Pakistan, Sri Lanka and Bangladesh. I look forward to working with some incredibly talented leaders to build new age specialist functions across all markets and create larger futures for our clients.”