Leo Burnett Asia Pacific has appointed creative director Karen Ellis as global creative director for SK-II.
Ellis (pictured) is based out of Singapore and has 20 years experience in design and advertising exclusively for the fashion, luxury and beauty industries.
She spent 10 years in New York creating numerous worldwide celebrity campaigns for global beauty brands including Estee Lauder, L’Oreal, Avon and Revlon. She then moved to London where she led creative on numerous prestige beauty brands but most notably on Hugo Boss global franchise of fragrances. As global creative director she has worked across Boss Black, Boss Orange and Hugo.
“Ellis outstanding body of work across fashion, luxury and beauty is truly one of a kind and a great fit for SK-II. With Ellis on board, we are looking forward to bring about a transformation to the team not just at the global hub in Singapore, but across the world to create work that will further enhance SK-II as one of the leading luxury skincare brands, not just in Asia, but globally,” said Jarek Ziebinski, chairman and CEO Leo Burnett Asia Pacific.