Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Lenovo in the midst of global social media pitch

share on

Multinational technology company Lenovo is currently in the midst of a social media pitch. Lenovo confirmed the pitch to Marketing but was unable to give more details at the time of writing.According to sources, around four agencies are currently vying for the account including incumbents social media agency We Are Social. Text 100  and Vocanic are also believed to be in the pitch.Lenovo's partnership with We Are Social is currently in its fourth year, following a renewal last year.It was originally awarded global social media AOR duties in December 2012 following a pitch, to provide strategic support and advice to Lenovo’s in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand’s business objectives.Most recently, Lenovo appointed Kenneth Low as its marketing lead for Southeast Asia. Low, who is based in Malaysia, is tasked with driving Lenovo’s brand growth across PC, mobile and enterprise business in Malaysia, Singapore, Philippines, Thailand, Vietnam. His scope includes driving social media and digital engagement, demand generation campaigns, PR and retail.Lenovo has in recent times seen a fair bit of shuffle on its marketing team. Rod Strother, former Lenovo marketer  joined StarHub as VP, digital transformation. He now reports to former VP of corporate development for Lenovo, Howie Lau. Lau is now StarHub’s  chief marketing officer.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window