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Lenovo changes PR agency after 9 months

Lenovo Hong Kong has handed its PR duties to WE Communications from incumbent Cohn & Wolfe’s Y&R PR after a competitive pitch.

Marketing understands the decision follows a pitch which began in April, and the appointment is effective in May.

Lenovo Hong Kong appointed Y&R PR on 1 August, 2016, and after nine months, the account now moves to a new communications partner.

Prior to Y&R PR, Lenovo Hong Kong PR’s agency was Edelman.

The newly appointed agency is tasked with handling Lenovo’s brand reputation, enterprise and consumer products and data center solutions PR duties.

We Communications Hong Kong has been winning new businesses in 2017, last week, HPE Aruba extended its remit with WE to include a regional APAC hub in Singapore that manages owned and partner offices in SEA, China, Hong Kong, and India.

Meanwhile, the agency has bolstered its technology and digital teams across Asia-Pacific in the previous six months with the appointments of Emma Richards as VP of regional technology lead, Damian Pang as senior digital strategist, Hong Kong and Sophia Hsu as regional technology account director, Shanghai.

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