Building on its “For Those Who Do” brand campaign, Lenovo has partnered with MTV to launch an integrated social platform, Lenovo-MTV CO:LAB.
Through the partnership, Lenovo-MTV CO:LAB will seek to propel talented Singaporeans to connect and collaborate to create music.
The platform also enables them to share stories about their communities through music.
The skills can range across DJs, vocalists/instrumentalists, film makers or motion graphic artists.
Running across TV and online, the programme will be aired in multiple markets across India, Japan, Singapore, Malaysia, Indonesia, Thailand and the Philippines.
In order to engage local audiences in Singapore, a full-scale promotional campaign will also be launched which will culminate in MTV airing the final music video as a showcase of the winners’ talents for a period of eight weeks in Singapore.