Legoland launches Halloween campaign

Legoland Malaysia Resort has organised a special Halloween celebration for children.According to a spokesperson from Legoland, while no paid advertisements were utilised for the Halloween campaign, marketing initiatives were handled through “selected communication channels” such as newsletters, EDMs, park communications and PR initiatives.She added that Legoland’s key advertising initiatives are usually held before school holidays in Malaysia and Singapore and most of them would be around festive season.As for the Halloween initiative, children who come dressed in their spookiest Halloween costumes will be given a free entry to the theme park. The main attraction created was the giant LEGO pumpkin that was built by Master Model Builders using more than 28,000 bricks.“Seasonal holidays are very important to us and we usually have special events in the Park during festive season (Chinese New Year, Hari Raya, Christmas) which we communicate through PR initiatives and the selected communication channels,” she added.Check out the photos below:[gallery ids="71097,71095,71094,71093,71092"]