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LEGO launches #BuildAmazing SG campaign

LEGO Group is calling on all Singaporeans to showcase their creativity by recreating and redefining the country’s most significant local icons using LEGO bricks in their #BuildAmazingSG campaign.

To enter the contest, participants must simply take a picture of their LEGO creation, upload it to Instagram with the hashtags #BuildAmazingSG and #LEGOSG, and share a short explanation of why the creation is special to them. Inspired by Singapore’s local food culture, The LEGO Group is also launching five exclusive Singapore Food Culture mini-builds featuring the beloved food cart and unique hawker centre ‘chope’ practice as well as national dishes such as chilli crab, nyonya kuehs, and traditional kaya toast breakfast set.

The celebration for #BuildAmazingSG continues at the LEGO Cities of Wonders event. Children can look to immerse themselves in a colourful LEGO world filled with games, activities and challenges to emerge victorious at Parkway Parade from 2 – 18 June 2017.

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