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Rafael

LEGO APAC marketing team sees senior departures

Rafael Scislowski (pictured), LEGO Group’s senior director of Asia Pacific (APAC) regional marketing has exited the company. Scislowski, who resigned from the role has now joined Uber as its marketing director of Southeast Asia, effective December 2017. A spokesperson from Uber has confirmed with Marketing on his appointment.

He reports to Renaud Besnard, director of marketing for APAC (excluding India), Uber. Scislowski, who was previously Google’s head of BrandLab for APAC, joined LEGO Group’s Singapore office in February 2016. He was with the toy giant for about a year.

Meanwhile, Vera Ivanova, LEGO Group’s marketing director of SEA, has also left the company. Before joining LEGO Group, Ivanova worked for Johnson & Johnson with her last position as the director of brand marketing for APAC. Over the years, she had climbed the corporate ladder holding various roles in the company which include associate marketing director for ASEAN, associate regional franchise director for APAC as well as, regional marketing research manager for APAC back in 2009.

Both departure come shortly after the Danish global toymaker announced earlier that it would cut global workforce by 8% to simplify its business model around September last year. It is expected to slash 1400 jobs, out of its 18,200 employees before the end of 2017.

As reported earlier, sources close to Marketing said the job cuts are going to roll out in phases, to simplify business process and also a part of its global alignment. The restructuring also saw the group shuffling and moving some of its senior employees within the regions it operates. This includes transferring its chief commercial officer Loren I. Shuster from its APAC office in Singapore to London. Shuster has taken on a whole new role as LEGO Group’s chief people officer since November 2017.

As of September 2017, the company had an estimated 300 employees in its Singapore office, with a much smaller team of about less than 50 staff in Malaysia. Marketing has reached out to LEGO Singapore on the latest updates of its regional staff movement.

Late last year, the LEGO Group picked IPG Mediabrands’ Initiative to manage its global media duties, effective 2018, following a pitch earlier this year. The appointment covered Singapore, Malaysia, Indonesia, Hong Kong and China.

Read also:
LEGO to axe 1400 jobs, moves SG-based CCO Loren Shuster to London
LEGO entangled in sale of counterfeit toy sets in Singapore
LEGO appoints IPG Mediabrands’ Initiative for global media duties
LEGOLAND Malaysia picks VML for digital marketing duties
Consumers in APAC find LEGO to be the most gender neutral toy for children

 
Venus Hew

Marketing Magazine Singapore
Brimming with high energy, Venus Hew is passionate about topics such as digital, social media, e-commerce, hospitality, airlines and brand marketing. An avid traveler, with a penchant for singing and hosting, Venus enjoys connecting with individuals from all walks of life. She unwinds by spending time with her loved ones and watching movies on Netflix.

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