Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Le Meridien helps guests Unlock Art

share on

Le Méridien KL will launch a branding initiative which gives guests access to affiliated arts organisations.The programme, titled "Unlock Art", attempts to tap on the creative curiosity of hotel guests through a key card designed by Gallerie Taksu artist, Michael Lin."We are very excited to launch Le Meridien's unique 'Unlock Art' programme. This is a clear example of how we are reinterpreting a functional element of the hotel and elevating it to an experiential and stimulating opportunity," Eva Ziegler, senior vice president, Le Méridien Brand, said.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window