Winners

United Overseas Bank

Campaign: UOB Cards Marketing
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

Sunway Pals

Campaign: Sunway Pals Loyalty

Thomson Medical Group

Campaign: Thomson Celebrating Life Loyalty Programme
Client: Thomson Medical

Johnson & Johnson

Campaign: MyACUVUE™ - The first vision-care rewards programme
Client: ACUVUE®
Agency:   Meet Isaac

United Overseas Bank

Campaign: The Dining Advisor
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

Shell International Petroleum

Campaign: Shell Advantage Rewards
Client: Shell Helix
Agency:   Edenred Singapore

DBS Bank

Campaign: POSB Smart Buddy Programme
Client: POSB

Carlsberg Marketing

Campaign: The Connor's Challenge - Creating a Strong Relationship
Client: Connor's Stout Porter
Agency:   Havas Immerse

United Overseas Bank

Campaign: UOB Cards Marketing
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

Citibank Singapore

Campaign: Citigold - Own The Tower
Agency:   Publicis; 360 Communications; Bedazzled

National Australia Bank

Campaign: Digifit Digital Adoption Program
Agency:   3radical

DELL

Campaign: Fun@Work
Agency:   3radical

Central Provident Fund Board (CPFB)

Campaign: CPF Big 'R' Chat Campaign
Client: CPF Big 'R' Chat
Agency:   Formul8

Central Narcotics Bureau

Campaign: #CNB247
Client: CNB DrugFree SG
Agency:   Asia PR Werkz

Liberty Insurance Singapore

Campaign: Liberty Wave 2017

The X Collective

Campaign: WINK+

CNBC

Campaign: CNBC Catalyst with Incredible India
Client: CNBC Catalyst

Singapore Press Holdings

Campaign: HardwareZone.com
Agency:   3radical

Great Eastern Life Assurance

Campaign: Great Eastern Women's Run 2017
Agency:   Infinitus Productions

L Beauty

Campaign: Fresh Glow Challenge
Client: Fresh Singapore
Agency:   TMRW & Department of Alternatives

Hawley & Hazel Chemical Singapore

Campaign: Smile White, the Future's Bright!
Client: Darlie
Agency:   Mashwire

Carlsberg Marketing

Campaign: The Connor's Challenge - Creating a Strong Relationship
Client: Connor's Stout Porter
Agency:   Havas Immerse

Porsche Asia Pacific

Campaign: Licence To Thrill
Client: Porsche
Agency:   Havas Singapore

Genki

Campaign: Genki SoftWear
Agency:   FALCON Agency

United Overseas Bank

Campaign: YOLO EAT!
Client: UOB Cards
Agency:   GERMS

Tunglok Group

Campaign: Tunglok First
Agency:   Capillary Technologies International

Yoogane

Campaign: Yoogane VIP Programme
Agency:   Advocado

Lazada Group

Campaign: LiveUp Loyalty Programme

Johnson & Johnson

Campaign: MyACUVUE™ - The first vision-care rewards programme
Client: ACUVUE®
Agency:   Meet Isaac

Sunway Pals

Campaign: Charging with Maximum Velocity
Client: Sunway Malls

Think BIG Digital

Campaign: AirAsia BIG Loyalty
Client: AirAsia BIG

Grand Millennium KL

Campaign: Grand Millennium KL F&B Rewards Program
Agency:   Advocado

Wyndham Hotel Group

Campaign: Wyndham Rewards

Mastercard Asia Pacific

Campaign: Priceless Specials - Every Day, Everywhere
Agency:   McCANN Singapore

DBS Bank

Campaign: PAssion POSB Debit Card
Client: DBS & POSB

Malaysia Airlines

Campaign: Enrich and CIMB Partnership
Client: Enrich

Intercontinental Hotels Group®

Campaign: Second Stays
Client: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

Great Eastern Life Assurance

Campaign: Live Great Programme

Hewlett Packard Enterprise

Campaign: HPE Partner Sales Reward, HPE Tech Pro Academy
Agency:   Edenred Singapore

Singtel

Campaign: Ready Set Roam
Agency:   GOODSTUPH

Hawley & Hazel Chemical Singapore

Campaign: Smile White, the Future's Bright!
Client: Darlie
Agency:   Mashwire

United Overseas Bank

Campaign: The Dining Advisor
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

United Overseas Bank

Campaign: YOLO EAT!
Client: UOB Cards
Agency:   GERMS

Shell Malaysia

Campaign: Shell Emotion Tracking Study
Agency:   Edelman Malaysia

AXA Insurance

Campaign: AXA Burpees for Good Challenge

Shell Malaysia

Campaign: Shell Emotion Tracking Study
Agency:   Edelman Malaysia

NTUC Link; Agoda Company

Campaign: Plus!

plano

Campaign: plano: more than 20.20.
Agency:   AntzWorkz Consultants

United Overseas Bank

Campaign: YOLO EAT!
Client: UOB Cards
Agency:   GERMS

DBS Bank

Campaign: POSB Beep. Beep. Ka-Ching
Client: POSB
Agency:   The Secret Little Agency (TSLA)

Mah Sing Group

Campaign: Arts and Lights

United Overseas Bank

Campaign: UOB PayNow For a Cause
Agency:   GOODSTUPH

Malaysia Dairy Industries

Campaign: Care To Share Your Heart Truths
Client: MARIGOLD HL Milk
Agency:   Mashwire

billionBricks

Campaign: DIY weatherHyde
Client: weatherHyde
Agency:   Happy Marketer

DBS Bank

Campaign: POSB Go Cash Free
Client: POSB
Agency:   Water’s Edge

United Overseas Bank

Campaign: YOLO EAT!
Client: UOB Cards
Agency:   GERMS

Porsche Asia Pacific

Campaign: Licence To Thrill
Client: Porsche
Agency:   Havas Singapore

United Overseas Bank

Campaign: A Great Way to Bank and Fly
Client: UOB Cards
Agency:   GERMS

Carlsberg Marketing

Campaign: The Connor’s Challenge – Engage Them ‘LIVE’ to Win Them Over
Client: Connor's Stout Porter
Agency:   Havas Immerse

Porsche Asia Pacific

Campaign: Licence To Thrill
Client: Porsche
Agency:   Havas Singapore

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang
Client: M2U
Agency:   Dreamteam

Jetstar Asia

Campaign: Beat The Price
Agency:   Mashwire

National Australia Bank

Campaign: Digifit Digital Adoption Program
Agency:   3radical

Shell International Petroleum

Campaign: Shell Advantage Rewards (SHARE)
Client: Shell Helix
Agency:   Edenred Singapore

Citibank Singapore

Campaign: Citi Cash Back Card 2017
Agency:   360 Communications

Central Provident Fund Board (CPFB)

Campaign: CPF Big 'R' Chat Campaign
Client: CPF Big 'R' Chat
Agency:   Formul8

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang
Client: M2U
Agency:   Dreamteam

plano

Campaign: plano: more than 20.20.
Agency:   AntzWorkz Consultants

Shell Malaysia

Campaign: Shell Emotion Tracker Study
Agency:   Edelman Malaysia

Johnson & Johnson

Campaign: MyACUVUE™ - The first vision-care rewards programme
Client: ACUVUE®
Agency:   Meet Isaac

Hewlett Packard Enterprise

Campaign: HPE Partner Sales Reward, HPE Tech Pro Academy
Agency:   Edenred Singapore

Tata Communications

Campaign: Gift of 15
Agency:   Kestone CL Asia Hub

StarHub

Campaign: #LoveNoMatterWhat
Agency:   DDB Singapore

United Overseas Bank

Campaign: UOB Cards Marketing
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

Intercontinental Hotels Group®

Campaign: Second Stays
Client: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

Intercontinental Hotels Group®

Campaign: Second Stays
Client: IHG® Rewards Club
Agency:   Ogilvy & Mather Singapore

AIA Singapore

Campaign: Challenge Accepted
Client: AIA Vitality
Agency:   TMRW; DSTNCT

Resorts World Sentosa

Campaign: RWS Invites

Central Narcotics Bureau

Campaign: #CNB247 Asia
Client: CNB DrugFree SG
Agency:   PR Werkz

United Overseas Bank

Campaign: YOLO EAT!
Client: UOB Cards
Agency:   GERMS

StarHub

Campaign: The Audition

DBS Bank

Campaign: Making Banking Joyful – Reimagining our Customer’s Journey

Shell International Petroleum

Campaign: Shell Advantage Rewards (SHARE)
Client: Shell Helix
Agency:   Edenred Singapore

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang
Client: M2U
Agency:   Dreamteam

PT Mitra Adiperkasa (MAP Group)

Campaign: MAP CLUB
Agency:   AIMIA

Johnson & Johnson

Campaign: MyACUVUE™ - The first vision-care rewards programme
Client: ACUVUE®
Agency:   Meet Isaac

AIA Singapore

Campaign: Challenge Accepted
Client: AIA Vitality
Agency:   TMRW; DSTNCT

Bangkok Smartcard System

Campaign: Rabbit Rewards
Agency:   Digital Alchemy

United Overseas Bank

Campaign: UOB Cards Marketing
Client: UOB Cards
Agency:   GERMS; GOODSTUPH

Johnson & Johnson

Campaign: MyACUVUE™ - The first vision-care rewards programme
Client: ACUVUE®
Agency:   Meet Isaac

Ogilvy & Mather Singapore

GERMS

Meet Isaac

United Overseas Bank