Lazada Philippines names new CEO Ray Alimurung

Effective immediately, Ray Alimurung will begin duties as the new Chief Executive Officer of Lazada Philippines, marking a fresh phase of leadership for the country’s leading eCommerce company.Prior to the appointment, Alimurung was the Chief Commercial Officer for Lazada Philippines. He has been instrumental in driving topline revenue and launching big brand partnerships with Apple, Estee Lauder, L’Oreal, and Samsung.Alimurung takes over the CEO role from Inanc Balci who is moving on to pursue personal interests.Regarded as a pioneering visionary of the Philippines’ local e-commerce industry, Balci has grown Lazada Philippines into the country’s top online shopping and selling destination in just six years. Today, the platform hosts thousands of sellers who cater to over a million monthly transactions.“I feel extremely privileged to be given the opportunity to lead Lazada Philippines, and will be forever grateful to Inanc for having created a solid foundation for us to build on. These are exciting times for e-commerce. I look forward to continuing Lazada’s mission of providing the best customer experience and helping small and medium enterprises expand their business via Lazada,” says Alimurung.