Lazada goes all out for its second birthday

Online shopping site, Lazada Singapore, is celebrating its second anniversary and has launched a marketing campaign from 15 to 18 March, featuring attractive 2-for-1 deals.Lazada will be utilising various advertising channels for their birthday campaign, from offline platforms to social media. Posters will run on MRT trains on the East-West and Northeast lines as well as on platforms of 20 MRT stations, which will run from 3 to 17 March.Meanwhile, full-page print advertisements will also run on TODAY newspapers, and online advertising through Facebook, Instagram and YouTube masthead.Besides attractive discounts and free shipping storewide when consumers shop through the app, Lazada will be launching its first-ever Mystery Boxes where consumers will have to purchase a box to find out what's in it.