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Landor Associates makes senior hires for Greater China

Landor Associates has appointed Jeff McFarland as director of strategy, and David Mineyama-Smithson as creative director for Greater China with immediate effect.

Reporting to Henry Chan (pictured), president of Landor’s Greater China region, McFarland will be responsible for new client development and Mineyama-Smithson will oversee the entire creative account for the agency’s China business.

Both will be based in Hong Kong.

Bringing over 20 years of working in and out of Asia, McFarland joins Landor from LPK in Singapore, where he was responsible for delivering strategic thought leadership across its client roster, which included 3M, Kellogg’s, and Procter & Gamble. Previous clients also include Samsung, Acer, Nissan, and Tourism Malaysia.

Succeeding Jonathan Mo, who left Landor earlier this year, the former Weiss-Heiten partner Mineyama-Smithson brings over his two decades of experience in branding for financial services to the role. He has worked with clients such as Bank of Scotland, Barclaycard, Ernst & Young, Lloyds Bank, and Zurich.

“We’re very excited to welcome both David and Jeff to Landor and the Greater China region specifically,” Chan said.

“The heart and soul of our work at Landor is a combination of fabulous creativity and thoughtful strategy. Together, Jeff and David will make a great team, and I look forward to great results from them both, as we expand our offer and grow our business in Greater China.”



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