Beer brand Kronenbourg 1664, as part of its month long Dinner in the Sky sponsorship, is hosting a dinner 150 feet up in the sky.
Organised by 2Spicy Entertainment and endorsed by Malaysia Major Events (MME), Dinner In The Sky Malaysia is the first of its kind event in Southeast Asia. The unique dinner experience uses a crane to hoist diners, table and waiting staff 150 feet off into the air giving them a bird’s eye view whilst enjoying exquisite culinary feast.
The Belgian based novelty service has done over 5,000 dinner events in 40 cities around the world so far.
As part of its “Taste the French Way of Life” campaign, the French premium brew is continuing its sponsorship of the event which moved from KL Tower to Penang’s ThirtyTwo at The Mansion.
Strapped on safety belts and hoisted at a height of 150 feet overlooking the landscape and skyline of Penang, Kronenbourg 1664 treated its customers and members of the media to a dinner at the Pearl of the Orient.
Dylan Choong, premium brands marketing manager of Carlsberg Malaysia said: “The best-selling French premium beer has enjoyed strong growth in sales and popularity especially in the Northern Region.”
“Our partnership with Dinner in the Sky is the perfect avenue for us to celebrate our great achievement together with our supporters. In line with the Kronenbourg 1664 “Taste the French Way of Life” campaign, the brand continues to encourage urbanites to sit back, relax and take time to savour what matters in life. What better way to experience work-life balance than to disconnect with the world 150 feet above?”