Kraft Heinz China appointed Saatchi & Saatchi Shanghai as its lead creative agency in China for all Kraft Heinz brand categories. The agency said it won this business after a multi-way pitch against other agencies over the past months.
Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.
“The boldness, planning capability, and professionalism demonstrated by the Saatchi & Saatchi team throughout the entire pitch process was impressive,” said Xiaolei Xiong, chief marketing officer of Kraft Heinz China.
Irene Shum, managing director of Saatchi & Saatchi Shanghai commented: “This impressive win is a result of the combined efforts from our Creative, eCommerce and Shopper teams. It stems from our deepest held belief of ‘One team, one dream’. Saatchi & Saatchi takes great pride in our senior expertise and experience of building food brands; we look forward to sharing this exciting journey with Kraft Heinz China.”