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King Content and LinkedIn push for better content

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Content marketing agency King Content has come on board LinkedIn's Certified Content Partner program. With over 313 million members on LinkedIn, the professional network allows brands to create and manage great content with speed and scale.LinkedIn's Certified Content Partners program connects companies with content producers, publishers and technology platforms to provide them greater access to relevant information better target their audiences. King Content is the first participant in the Asia Pacific region.“Joint King Content and LinkedIn clients, such as Lenovo, are seeing increased content shares and engagement from their content marketing efforts and are growing their respective LinkedIn communities significantly,” King Content CEO Craig Hodges said.“The LinkedIn network increases the reach of content exponentially, enabling brands to engage their audiences, drive leads and build revenue. This partnership with LinkedIn gives brands unprecedented access to content marketing solutions, enterprise software to manage workflow and publishing, as well as licensed and original content to scale content distribution.”Olivier Legrand, head of marketing solutions for LinkedIn in Asia Pacific, added: “Great content is key to helping brands build stronger relationships with their target audiences. Out partnership with King Content in the region is another step towards creating a robust content ecosystem for marketers, to enable them to be ‘always-on’ and drive even more successful strategies on LinkedIn.”

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