Kimberly Clark offers up a lesson on how to talk about taboo

UM Rally, the social content arm of Mediabrands, is behind the launch of a TV and digital campaign for Kimberly Clark's Andrex product.Rally has expanded its relationship with Kimberly Clark over the past several month, moving from social and digital management for Andrex and more recently taking over social media duties for its Huggies brand.The new campaign for Andrex comes as the product expands its retail base and takes a somewhat graceful approach to talk about a potentially messy subject of toilet cleanliness (Andrex is a flushable wet tissue product).The agency has turned to Vincci Cheuk, a Hong Kong writer, DJ, director and standup comedian to help communicate its message.有無諗過，去廁所都可以寵愛自己？每個人用完Andrex®皇冠®濕廁紙嘅感覺都截然不同... 想知道卓韻芝會點形容呢份前所未有嘅體驗？立即睇片啦！Posted by Andrex HK on Thursday, May 14, 2015UM Rally will oversee the campaign on digital and social media platforms including online TV on Apple Daily apps, Yahoo Hong Kong, HKTV, Facebook, Bus TV and J2 TV channel, in addition to social activation and Facebook management.Y&R is responsible for print while Mindshare will manage traditional media planning.