KFC Singaporeâ€™s account has moved from Grey as the brand appoints a new creative agency.
KFC Singapore has appointed Ren Partnership to be its creative agency, effective March 2014.
VirginiaÂ Ng, seniorÂ marketing director, KFC Singapore said that it hoped to harness the agencyâ€™s â€śregional fast food experienceâ€ť to take the brand to the next level.
The agency has already worked on three campaigns with KFC Singapore. The first was in January this year which was its KFC Rice Bucket and the re-introduction of the Bandito Pockett, both of which Ng says has â€śdisplayed resultsâ€ť.
The brandâ€™s incumbent was Grey Singapore. Chiu declined to reveal the worth of the account.