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KFC China gives its virgin mojito drink with a quirky twist

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KFC China, working with McCann Worldgroup Shanghai, has launched "mojito girl", a non-alcoholic cocktail created to appeal to Chinese youth this summer.McCann Shanghai has partnered with well-known Japanese director, Tsuyoshi Taniyama to produce a video ad. The team has also invited Xing Lu (Ruka), who is popular amongst Chinese youth, to star in the film.“Every cocktail has its own personality”, said Sally Lee, group dreative director of McCann Shanghai. “Hence, we have created this cute and chic character who exudes a little bit of playfulness and goofiness.”https://youtu.be/B-URab3j2zMThis summer, KFC China and the agency have decided to use the ‘stream of consciousness’ technique to portray the thoughts and feelings of a Generation Z girl, with a focus on how they can have a great time without consuming alcohol.“We are extremely pleased with McCann Worldgroup Shanghai and hope to work closely with the team to develop more innovative ways to communicate with our audience,” said Jasmine Yang, senior marketing director of KFC.The campaign will run on digital platforms, including WeChat and Weibo, throughout the summer.CreditsMcCann WorldgroupCreative teamCCO: Ng Tian ItGCD: Sally LeeACD: Lin ZhouSAD: Sissi ChenAgency producer: Betty KaoPlanning TeamHead of Planning: Laura LiangDigital Planning Manager: Cui SybilSenior Creative Planner: Alexia YuanAccount teamGAD: Giovanna ChanAAD: Jojo ShenSAE: Solon MokFilm director: Tuyoshi TaniyamaProduction house: Geek Pictures

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