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Keppel Land_Kinetic

Keppel Land encourages consumers to form great ideas at KLOUD

Keppel Land and Kinetic Singapore have launched a digitally-led campaign to showcase Keppel Land’s thoughtful innovations in the area of business property development. It also offers viewers a chance to win three months of hot-desking space at KLOUD, Keppel Land’s newest serviced co-office.

The film is based on the idea that all great ideas need the right space to start. Atypicalfilms was also involved in the production of the film. The video takes viewers on a journey tracing the birth of history’s greatest ideas, such as the invention of the lightbulb in 1879 and the airplane in 1903, before ending with a suggestion that viewers start their own great idea at KLOUD.

In September this year, the agency was reappointed by MINI Asia to handle its creative duties for a period of two years, with the option to extend for another year. A closed pitch for the account was held in June, after the incumbent, GOVT Singapore, resigned citing “creative differences”.

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