Starcom Mediavest has appointed Ken Mandel as APAC president for global client network practice, Mandel has told Marketing.
He will be based in Singapore and will report to John Sheehy, SMG’s president of global operations. Starcom was unable to comment further at the time of writing.
Mandel was last managing director for APAC at Hootsuite. He left the role last year after being in the role for a little over a year. He had then told Marketing that this was a good time for him to exit the company as it is “in a great position and is undergoing a global restructure.”
Mandel (pictured) has experience in both sales and digital advertising in APAC and has a wide range of enterprise innovation and executive leadership experience to HootSuite. He was responsible for HootSuite’s regional growth strategy and rapid expansion with enterprise customers.
Prior to joining HootSuite, Mandel was managing director of Salesforce Marketing Cloud for APAC, and before that he was Buddy Media’s first hire in the region. Mandel led Buddy Media’s growth in the region until it was acquired by Salesforce.com in 2012.