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Keds gets Taylor Swift in Ladies First campaign

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Keds has launched Ladies First Since 1916, a new global brand platform for the brand.According to the company, the platform is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. The campaign features backdrops commissioned from female artists demonstrating one example of what the campaign stands for, giving women a platform to express themselves.The campaign's execution strategy combines retail and social with curated print and digital partners like Nylon, Paper, Interview, Refinery29 and WhoWhatWear. Illustrator Priscilla White, surface artist and pattern designer Kendra Dandy, and street artist Paige Smith are a few of the ladies that were included. In New York City, the campaign runs on OOH mediums.Created in partnership with marketing agency kirshenbaum bond senecal + partners (kbs+), and featuring Taylor Swift, Ladies First showcases the Keds Fall 2015 footwear collection with the brand’s messages through headlines such as, “All dressed up with everywhere to go” and “There will be moving, there will be shaking” featured in the campaign.[gallery link="file" ids="104489,104488,104486,104484,104490,104485"]“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” Chris Lindner, president, Keds said.He added that the Ladies First campaign "is a celebration of amazing women like Taylor Swift who are blazing new trails every day.""Everywhere you look today young women are taking charge of their personal narratives. We were inspired by this new generation of women who are demolishing anachronistic notions of feminisms, such as the idea that feminine style and career success are somehow mutually exclusive,”Jonah Bloom, co-president NY, co-chief strategy officer, kbs+ said.Creative CreditsCo-chief creative officer: Jonathan MacklerCo-chief creative officer: Dan KelleherGroup creative director: Julie LiuGroup creative director: Michele KunkenCreative director: Angela DeniseCreative director:  Debra MaltzmanAssociate creative director: Nicole LuceyAssociate creative director: Samantha ArcadeArt director: Jen DonatelliCopy writer: Aaron RodriguezCo-president, co-chief strategy officer: Jonah BloomStrategy director: Holly WilliamsAssociate brand strategist: Abigail LasterContent + social strategist: Jaimie VaillancourtHead of production: Jenny ReadSr. producer: Allyson DoodyGroup account director: Ritu SharmaAccount director: Christopher GhentIntegrated project manager: Adrienne Hudspeth

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