Karena Lam tastes sustainability in Nespresso coffee

Nespresso Hong Kong has brought Hong Kong's actress and singer, Karena Lam(林嘉欣), in a kick-off video to launch its latest recycling campaign.https://www.youtube.com/watch?v=qpIrPitYm6YTo highlight the brand's commitment in sustainability, the brand has collaborated with agency Flare Communications to tap Lam for video promos as part of its new recycling campaign.With the hashtag #TheCapsuleJourney, the brand hopes to further educate consumers about the Nespresso recycling value chain and the brand’s global and local sustainability commitments. A range of promotions will be introduced to encourage Hong Kong Club Members to recycle their used capsules and improve sustainability.Nespresso Roger Staeheli, country manager of Hong Kong Nespresso S.A, said: "We are dedicated to reaching both global and Hong Kong targets for recycling and sustainability, and have developed a new communications plan to encourage Hong Kong Club Members to recycle their used capsules."The video is published on YouTube and the brand's Facebook page.Credits:Client: Nespresso Hong KongAgency: Flare CommunicationsVideo production: Arctic