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JWT's Millennial employees help create affordable video content for clients

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J. Walter Thompson Singapore has launched JWT25, a new quick-response online video and content production offering to help brands stay competitive in a world where they need to be always on.JWT25 is designed to provide a more efficient and affordable solution to online video content, producing quick, engaging videos within 25 days developed by a team of Millennials with an average age of 25. The JWT25 team has also built a global network of young film makers, experts in directing digital video content.JWT25 is an offering of Chameleon Content, which was set up in Singapore 2011 as a regional production hub for several key brands for J. Walter Thompson offices worldwide.  The agency saw an opportunity to utilise the unit’s high-end production expertise to create shorter, faster slices to satisfy clients’ growing appetite for a wider menu of content.Chameleon employs an international team of 12 producers, editors, illustrators and visual FX artists who can speak 15 languages.  Chameleon’s in-house studio is equipped for print & film tabletop shoots to produce content for social media campaigns, web banners, newsletters, market place ads and sponsored stories.The team, which is led by Gerri Hamill, Director of Broadcast & Content at J. Walter Thompson Singapore, serves as a production centre for a range of J. Walter Thompson offices spanning Asia, London, Argentina and Brazil, creates content for a range of global brands including Mattel, Lux and Shell.“Clients are increasingly looking for an alternative service to complement long form film. JWT25 was set up to respond to clients seeking a fast, effective, high quality snackable video service for the lowest cost,” said Peter Womersley (pictured), CEO of J. Walter Thompson Singapore.

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