Johnson & Johnson names digital AOR for Neutrogena

Johnson & Johnson has selected DDB Group Hong Kong as its digital agency of record for its Neutrogena brand.After a four-way pitch, DDB Group Hong Kong was awarded the assignment, which will see the agency drive the overall digital communications planning, creative and production. The agency expects to launch its first campaign for the brand in the first half of this year.Mitchell Tan, head of Tribal Worldwide Hong Kong and digital group head at DDB Group Hong Kong said: “We have put together a suite of digital and social media products and services that are tailored for Neutrogena Hong Kong, and specifically to provide a winning edge. "This win also reaffirms DDB’s commitment to building brand leadership for Johnson & Johnson’s Neutrogena in the region.”Andreas Krasser, head of strategy and innovation at DDB Group Hong Kong, added: “We credit this win to the seamless integration between the planning, creative and account teams at DDB Group Hong Kong."