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Date Posted : 22 Nov 2017
 

Senior Marketing Manager

Company: ROHEI
Country: Singapore
Industry: Education & Training
Job Function: Digital Marketing
Seniority: Manager
Package/Month: Not Specified
About the Company

ROHEI Corporation is an award-winning Learning and Development Consultancy that specializes in creating inspired learning experiences for individuals and organizations. We are recognized in 2017 as Best Corporate Training Provider (HRM Asia Readers' Choice) and one of the Great Place to Work® Singapore Top 3 Best Workplaces (Small Organizations Category).

About The Job

We are looking for a SENIOR MARKETING MANAGER to join our marketing dream team and help us continue to build a highly energizing brand.

The Senior Marketing Manager, who reports to the Head of Marketing, will:
• Oversee implementation of the integrated marketing strategy - including campaigns, events, digital marketing, and PR.
• Work closely with product management team to define and prioritise marketing materials and programs.
• Co-ordinate integrated marketing campaigns (online, print, lead generation, etc.) with sales activities.
• Prioritize and create all marketing assets (digital and offline, B2B and B2C) in line with marketing plans.
• Plan and implement short term tactical campaigns to drive top of the funnel activities.
• Work closely with the business development team to establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Monitor and report on effectiveness of marketing communications and activities.
• Work closely with creative/digital/media agencies and assist with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and results.

About The Successful Candidate

The candidate should have 4-5 years of digital marketing experience, specifically:
-Demand generation through inbound marketing
-Content marketing to drive awareness through to lead nurturing
-Integration of organic, paid and social media through campaigns and potentially through an ‘Always-on’ strategy.

Current or previous digital marketing expertise in a B2B environment will be an advantage.

As the digital lead in the marketing team, the candidate shall:
-Develop consumer journey(s) through a digital eco-system; maximize reach to drive new qualified leads to a developed nurturing programme
-Develop, prioritize and optimize a rich content/editorial calendar that powers the digital eco-systems and lead nurturing programmes
-Work with digital media agency to develop a pay-per-click and cost-per-acquisition demand generation strategy to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
-Establish closed-loop analytics with sales to understand how our inbound, email and paid marketing activities turn into customers, and continually refine our conversion process.
• Work with creative or digital agency to create and produce various types of shareable content to expand our company’s digital footprint, awareness, subscribers, and leads.  
• Work with digital or PR agency to build and manage the company’s social media profiles and presence and distribute content that educates and entertains our audience and supports overall marketing goals.
• Establish an ‘Always on’ strategy that optimizes content for search engines, and optimize data on target audience profiles

To Apply

Please send your cover letter and CV to hr@rohei.com

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