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Date Posted : 29 Jan 2018

Senior Executive, Marketing Communication

Company: Express Rail Link Sdn Bhd
Country: Malaysia
Industry: Travel & Tourism
Job Function: Design & Creative, Public Relations
Seniority: Executive/Officer
Package/Month: Less than US$2,000
About the Company

Express Rail Link Sdn Bhd provides high-speed rail services between the Kuala Lumpur City Air Terminal [KL CAT] and KLIA / KLIA2 and check-in services at KL CAT. The KLIA Ekspres provides non-stop services between KL Sentral Station and Kuala Lumpur International Airport & KLIA2 while the KLIA Transit stops enroute at Bandar Tasik Selatan, Putrajaya/Cyberjaya and Salak Tinggi.

About The Job

Job Responsibilities
1. Develop, execute and monitor promotions/marketing campaigns for the purpose of increasing sales of existing or new products, services and packages.
2. Plan and manage awareness/advertising campaigns to ensure products, services, packages and promotions remain top-of-mind with customers.
3. The scope of work for product marketing and promotions also includes, but not limited to:
* product positioning, message/content planning, creative concept, copywriting, vetting and proofreading, production and placement of materials
* overseeing creative development and production, and liaising with vendors/agencies
* media planning, proposal assessment and media buying
* campaign analysis and reporting
* market research/customer insights/competitor study and marketing data analysis
* events and exhibition handling
* new product development, tariff implementation and packaging
* product and campaign improvements

Job Requirements
1. Degree in Marketing/Business Studies/Business and ICT, or related field.
2. Minimum of 7 years’ experience in strategic and integrated marketing, product marketing, sales promotions and marketing communications.
3. Experience working in a creative advertising agency or in the travel/transport industry is an added advantage.
4. Strong command of English and Bahasa Malaysia (both written and oral), leadership qualities, a passion for marketing and a keen eye for detail.

About The Successful Candidate

Only shortlisted candidate will be contacted.

To Apply

Pls submit your application to
In your resume or cover note, please highlight the most important responsibilities in your current role and your achievements, otherwise your application will be rejected.

Please bring along samples of your past/current work (write-up, creative materials such as leaflet, advertisement, banner display) to the interview.

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