JLL’s Hotels and Hospitality is looking for a creative agency to develop the overall visual for the business, Marketing understands.
According to a brief seen by Marketing, the developed materials will be applied across various platforms and touch points across ATL and BTL globally. The agency will be tasked to “inject a new look” for JLL’s Hotels & Hospitality business and come up with executions “based on the language it has mapped out”.
The brief also stated that for the materials developed, they need to differ from the current standard visuals.
Currently, JLL is running a campaign called ‘City Lights in Asia’ where it lighting up towers in key cities such as Hong Kong, Tokyo, Brisbane and others with JLL logo to represent the rise of Asian cities in the global economy.
The Hong Kong and Tokyo leg is currently on-going.
JLL is a professional services and investment management firm specialising in real estate. It services clients in over 80 countries from more than 230 corporate offices.
Marketing has reached out to JLL for more details.