Jetstar Pacific picks brand and creative partner

Jetstar Pacific has confirmed Dentsu Vietnam as its brand and creative partner for 2015.As the airline transportation market is becoming highly competitive due to a sharp increase of young and domestic travelers, Jetstar Pacific is looking to consolidate its position as the low-cost carrier of preference.“Vietnamese people travel more frequently and enjoy many attractive destinations like Danang, Ha Long Bay or Phu Quoc island; and we believe our integrated communication capabilities will successfully support Jetstar Pacific in its ambitious expansion plan,” Gaku Shinoda, CEO of Dentsu Vietnam said.Dick van Motman (pictured), chairman and CEO of Dentsu Aegis Network Southeast Asia said, “Our partnership with Jetstar is a true collaboration, focused on creating work that is loved by travellers in the region and in realising our mutual ambition of tapping into the growth that markets like Vietnam represent.”The Jetstar Pacific win strengthens the agency’s portfolio of both local and international clients such as Oreo, UNICEF and Saigon Tourist Holding Company among others. The agency boasts of a 50 member strong team offering integrated services across strategy, media, creative, digital, branding and entertainment.