JCDecaux has made a new advertising partnership with Suntec City in a bid to expand its advertising footprint in Singapore.
The new media sites will be located at prominent key touch points inside and outside the mall in order to offer advertisers more unique opportunities to reach out to shoppers, which comprise of PMEBs, tourists and business executives in the area.
“We are pleased to partner JCDecaux for the marketing of our media sites at the City. As one of the largest integrated commercial development with a monthly traffic of more than three million visitors, Suntec City offers an excellent platform for advertisers to reach out to affluent consumers and key business decision-makers,” Pow Lay Kuan, CEO of APM Property Management, the property manager of Suntec City said.
“We are delighted to be the exclusive marketing partner for these key media sites at Suntec City. JCDecaux is always looking for ways to bring value to both advertisers and partners alike,” Evlyn Yang, managing director of JCDecaux Singapore said.