Jaguar appoints regional creative agency

The Singapore-based regional office of Jaguar Asia Pacific Importers has awarded M&C Saatchi Singapore its remit for development and management of marketing communications from February 2014 onwards.The objective is to reach out and tap the vast potential that Asia offers to the Jaguar marque as it is set to launch new models this year and next.The account will be managed out of Singapore through the M&C Saatchi Southeast Asia network and affiliate offices.The scope of work for M&C Saatchi covers communications over various touch points including TV, print, digital engagement, activation, direct marketing and related collaterals.The new brand campaign was launched in Singapore in early May and will be rolled out across other markets over the next quarter. The first brand campaign communicates Jaguar’s proposition of “How alive are you?” and showcases Jaguar’s brand values of ‘Performance’, 'Design’ and ‘Innovation’.  This campaign also coincides with the launch of Jaguar’s top-of-the-line F-TYPE Coupe.It was released in Singapore beginning of May featuring Min Lee, Eric Khoo and Andre Chiang as Jaguar’s ‘Brand Friends’ and will be rolling out to various markets over the next few months featuring different local ‘Brand Friends’.Campaign elements include print ads, brand films, a website, digital advertising and social media engagement, event and other collaterals.Here is what the campaign looks like:[gallery link="file" ids="49136,49134,49133,49132,49131,49130,49129,49128"]“For the new campaign, M&C Saatchi Singapore demonstrated a deep understanding of what really makes the Jaguar brand come alive and delivered solutions in an engaging and insightful way”, Russell M Anderson, managing director, Jaguar Land Rover Asia Pacific Importers, said.Watch the campaign films here:Min Lee on Performance:https://www.youtube.com/watch?v=cwby12Jy8WY