Isobar has promoted Rod Farmer to the newly created role of strategic design director, Asia Pacific. He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of experience, service and business design.
Farmer was previously general manager of Isobar Sydney, where he led the business operations and managed a team of leading creatives. At the same time, he was also the executive director for experience design, which saw him leading the design practices across the Melbourne, Sydney, Perth, and Canberra offices.
He and his team have played an integral role in the overall business transformation of clients by ensuring smart design across their platforms, campaigns, products and experiences, the agency said.
In his new role, Farmer will continue building Isobar Australia as APACâ€™s center of excellence in strategic design, and further expand innovative product/service design offering across Asia Pacific region. He will continue to be based in Australia and report to Konrad Spilva, CEO of Isobar Australia and New Zealand, and to Sven Huberts, managing director of Isobar Asia Pacific, in his regional responsibilities.
This appointment further strengthens Isobarâ€™s regional leadership team, following the appointment of Maciej Nowicki as chief creative officer, South and Southeast Asia earlier this year.
Huberts said: “Weâ€™re thrilled to be promoting Rod, who has helped transform the businesses of our clients through innovative product and service design.”
“The addition of Rod in our regional team strengthens our ability to deliver market leading strategic design solutions with speed and precision. We are looking to him to accelerate our regional culture of design thinking as we continuously work on delivering borderless Ideas without Limits for our clients.”