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Lin Liu

Isobar appoints new head of strategy & planning

Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as head of strategy & planning of Isobar China, with immediate effect. She will be based in Shanghai and report to Grace Liu, CEO of Isobar China.

In this newly created role, Lin Liu will be responsible for the strategy & planning discipline, a core expertise for activating brand commerce alongside creative and technology in a multi-disciplinary approach underpinning Isobar China’s client offering.

With over 18 years of experience in communications planning, Lin began her planning career in Canada and later worked in the U.S. and China. She has worked at agencies like Ogilvy & Mather, BBDO, R/GA, S&S and TBWA, serving clients that included Dove, Apple, Tiffany, HP, Nokia, RenRen and Cadbury across FMCG, technology, automobile, beauty and luxury sectors.

Before joining Isobar, Lin worked for naked Group, a lifestyle company based in Shanghai, focusing on brand image and new business launches.

Grace Liu, CEO of Isobar China, said: “Lin Liu’s unique experience will allow her to mesh innovative and creative inspiration with a diverse cultural understanding. This background combined with her rigorous strategy & planning experience will undoubtedly strengthen our Brand Commerce proposition, further differentiating Isobar in the marketplace.”

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