iris Singapore has made three senior appointments and one promotion, in a bid to strengthen its client partnership and grow its client portfolio.
The agency promoted Natalie Cooke (pictured second from right) to client service director, appointed Joanna Chua (pictured far left) and Daryl Ho (pictured far right) as business directors and Hermione Pooley (pictured second from left) as associate account director.
Prior to her promotion, Natalie Cooke was business director, a role she held since July 2016. She also leads the agency’s APAC Work.Life global team which works to bring new B2B clients. Before her tenure at iris, Cooke was the regional client services director at Band Group.
In their new roles, Chua and Ho’s will be responsible for driving the client relationships with Samsung and Philips and to manage the growth across the business, which the agency said is two of the largest portfolios for iris within the APAC region. They both report to Sorcha John, managing director at iris Singapore.
Chua brings over 15 years of experience in the creative communications industry, having spearheaded campaigns for an array of financial institutions and blue chip brands such as Martell, AIA and UOB Cards. Ho on the other hand brings with him over 17 years of comprehensive marketing experience across Greater China and APAC. Before joining iris, he started his own company, Empire Group Asia. Prior to that, he helmed senior management roles in ZENO China, Starnet Group (China), DDB China and Singapore.
Meanwhile, Pooley will be tasked with handling accounts such as IHG and Philips Health Systems. In this capacity, she will be responsible for spearheading B2B initiatives within the agency and pursuing new business opportunities outside iris’ existing portfolio. She will report to Cooke.
She joins iris team with over six years of communications and project management experience. Prior to her new role, she was the brand & marketing manager at RBS. Before that, she was a senior account manager at McCann London, working on clients including Mastercard, Qatar Financial Centre, Nespresso, Bertolli, and Acuvue.
“Ho, Chua and Pooley all come from very interesting, diverse and entrepreneurial backgrounds; from start-ups to banks they cover a wide spectrum of non-traditional experience. This is core to what we value at iris and I believe what an agency truly needs to thrive in this era – the brightest and the best from every industry or walk of life, drawn together to collaborate and collide,” John said.