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iris builds up global content team with new hire

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iris Singapore has appointed Felicia Tan as senior producer for its newly formed global content division – Content That POPS.Content That POPS aims to create more effective value exchange between brands and people through content marketing that has ‘Purpose, Originality, Participation and Shareability’ at its core. This also follows the appointment of Digby Lewis as head of platforms and distribution, who was the former director of brand strategy at Buzzfeed. The content team will sit at the heart of the agency, alongside and working closely with iris Concise, the micro-network’s global consulting, CRM, data & insight business.In her new role, Tan will be responsible for driving the content marketing capabilities for the agency’s biggest accounts, including Philips whom the agency recently expanded its remit across Asia. She will report directly to creative director, Ed Cheong.Tan has had over a decade’s worth of experience, working with clients such as Unilever, P&G, Starhub, McDonald’s and Tiger Beer.“Tan is an obvious hire as she brings with her a wealth of experience and a can-do spirit that makes her more of a solution-ist, than an atypical producer. We are very pleased that she has decided to leave her life as a highly-regarded freelance producer to join us on the iris adventure,” Cheong said.“I’m excited to begin my adventure with iris. As an agency, iris is set to be a game-changer in the industry with its talented team, bold and fearless attitude. It will be a great opportunity for me to challenge and push my own creative boundaries to produce work that has a meaningful and genuine purpose. Together with the team, I look forward to taking brands to new heights,” Tan said.

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