iris bolsters in-house content production unit with new hires

iris Singapore has appointed Tasmin Vosloo (pictured right) and Jenni Stiebel (pictured centre) join the agency as producers and Pamella Ang (pictured left) as content editor, in a bid to expand its in-house content production capabilities.In their new roles, Vosloo, Stiebel and Ang will be leading iris’ in-house video production arm, which has created branded campaigns for clients including Philips, Shell, Marina Bay Sands, and LEGO. They will report to executive creative director, Ed Cheong.Vosloo joins iris with over eight years of experience, producing and directing across a broad range of formats in Cape Town, Johannesburg and Hong Kong. Her experiences in the world of film have seen her lead work for the likes of Channel NewsAsia, E News Channel Africa as well as Sony during the 2010 FIFA World Cup.Stiebel also joins the agency with over eight years of experience. Prior to her appointment, she served at Rabbicorn Films GmbH, Markenfilm GmbH & Co KG in Hamburg, where she produced work for a wide range of brands, including Mercedes Benz, Commerzbank, IKEA, Citroen, Sixt and Unilever. She later relocated to Singapore and most recently served as a producer in post-production house VHQ Media.Meanwhile, Ang comes onboard with over 10 years of editing experience, including for films, reality television programmes, original and branded content, as well as corporate videos. She joins iris after four years at boutique video agency, The Flying Kick Asia, as video editor and post producer. She was also previously at Spinn Pte Ltd for more than three years, working as head of post production/video editor and motion graphics animator.According to the agency, the appointments signal its intent in having greater control over the craft of its work, from pre-production to post. It is also a further measure to maintain the agency’s commitment to creative storytelling and ensure the highest level of quality and service for all existing and future clients.“We owe it to ourselves and our clients to be smarter and more uncompromising in making any production budget work best for the work itself. To do so, we need likeminded talents. […] I’m stoked to have this talented trio onboard as we up our game in producing the goods our brave clients deserve,” Cheong said.