iris bolsters creative technology team

Global creative network iris is strengthening its creative team with the appointment of Dean Reinhard as creative technology director. Reinhard will be leading creative tech and iris’s innovation agenda across the APAC region.Reinhard (pictured) previously held the position of creative technology lead at Leo Burnett Singapore, and has worked on a number of advertising projects in Australia with agencies such as Ogilvy, M&C Saatchi and BBDO Melbourne.“Reinhard shares our entrepreneurial spirit and hunger for creative innovation. He’ll add further depth and expertise to our regional offering as we seek out extraordinary creative solutions. He will bring a new set of wizardry skills into the iris mix, rarely found outside the likes of IBM and Google,” Grant Hunter, regional creative director APAC said."After many years of agency life and seeing how different people work with digital, I am very excited to be starting at iris, an agency that embraces creative innovation. The agency understands that digital is a part of our lives, not just something on a computer screen. I look forward to bringing new ideas to iris' strong list of existing clients and to any new clients who want an agency that won't just deliver what they want, but innovate to give them what they need," Reinhard said.iris will also be bringing in Tim Paramonov as a senior 3D creative who brings a wealth of 3D production skills, including in-house animation, into the shop. The agency also recently appointed Shuyau Cheng as creative group head.