Irene Revilla heads back to Kinetic

Kinetic has rehired Irene Revilla (pictured) as regional director for APAC, after a stint at Posterscope China where she was responsible for the agency's strategic development.Based in Shanghai, Revilla is responsible for the development of the agency's regional proposition mainly focusing on airport media, new products, insights and client relationship. She was also named as the global lead for the HSBC account, reporting to King Lai, CEO for APAC.Revilla first joined Kinetic as account director in 2003 and has worked for the agency for altogether nine years based in London and Singapore. She then jumped ship to Aegis Media's OOH communications agency Posterscope China as senior vice president last year in July, where she handled the agency's international division that offers strategic planning, insight and campaign execution.Asia continues to lead the world on growth of airline travel with both in terms of business travel as well as for leisure. According to Lai, many global brands are now working closely with the agency to reach and engage with these audiences as their shopping expenditures per trip rise along with the growth in GDP across the region."We are pleased that Irene has agreed to rejoin Kinetic with her depth of expertise in airport environments," she added.