IProspect Launches Paid Search Audit Offering

Aegis Media's digital performance agency, iProspect, has launched a paid search audit service on top of its usual offerings, allowing brands pay-per-click(PPC) analyses to evaluate their online marketing campaigns.The analysis begins with a review across a company's Google AdWords and/or Yahoo PPC performance -a core component of a brand's digital marketing plan - to identify gaps and opportunities and provide recommendations to improve efficiency and performance.The audit will identify overall best practices and efficiencies for brands - advertising copy and landing page testing recommendations and optimisation to leverage search engine features and functionality - as well as new keywords suggestions and negative keywords and more.iProspect is touting the service as having the potential to save brands thousands of dollars in advertising spend, and increase profitability through the identification of lost revenue opportunities and will be led by Luke Janich, regional director, iProspect Singapore for the region of Singapore.Janich added that the service was largely targeted at small to medium businesses.