IProperty Shacks Up With ZenithOptimedia

iProperty Singapore has appointed ZenithOptimedia Singapore to drive its search engine optimisation (SEO) and search engine marketing (SEM) with effect from October 2012.The partnership is slated for a year and ZenithOptimedia Singapore was appointed following a closed door pitch, held around July this year.Sean Tan (pictured), GM for iProperty Singapore said: "This falls directly in line with our objective digitising our business. We aim to have a stronger digital presence and the collaboration with ZenithOptimedia is part of that larger objective. We hope to work fruitfully towards that in the coming months."The incumbent agency was E-Channel.