SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Derek Tan

IPG’s Derek Tan heads to Entropia

Derek Tan has taken on the role of partner at Entropia. He is the latest IPG Malaysia member to join the team following the exit of Ramakrishnan C.N. (Rama) and Prashant Kumar. He took on the role earlier this month.

Tan last led the social media practice for IPG Mediabrands as executive director – Social Media, World Markets, Asia under the umbrella of Rally and Springcreek. He was responsible for the overall P&L responsibilities and social media direction for the agency and its clients in World Markets, Asia.

His duties ranged from regional strategic direction and vision, operational setups, activations, strategy, analytics, and practice rollouts for IPG Mediabrands across offices in Indonesia, Singapore, Thailand, Philippines, Hong Kong, Korea and Taiwan.

His client list included the likes of KFC Holdings (KFC & Pizza Hut) in Malaysia and Hong Kong, Malaysia Airlines across 24 markets globally in five continents, DiGi (member of Telenor Group), Coca-Cola in Hong Kong and Thailand, Johnson & Johnson regionally, Microsoft in Thailand and S.Korea, Friesland Campina, CIMB, F&N Malaysia, Nestle, Subway, Ministry of Home Affairs (Singapore), Crocodile (S.Korea), Drypers (SCA Hygiene), Cerebos (a member of Suntory Group), Solvil et Titus, and Mudah.my.

Read More News

in China by

睿狮助力别克打造「美好屋托邦」

在上海天际线的黄浦江畔,建造一座只存在一个月的闪屋「美好屋托邦」,它是别克更性能、更节能、更智能、更环保的造车理念从出行到生活的延伸。..

Trending

Leave a Reply

You must be logged in to post a comment.