IPG Mediabrands has appointed Naomi Michael as head of marketing and communications Asia-Pacific. She will report to Leigh Terry, CEO IPG Mediabrands APAC, and be based in the APAC headquarters in Singapore.
Michael will work in close collaboration with regional leadership and wider global corporate communications teams. In addition, she will spearhead the development of integrated communication plans to drive connectivity and elevate awareness for the differentiated IPG Mediabrands network offering throughout the region.
Prior to her new role, Michael was national marketing and communications director for OMD Australia, where she devised and implemented marketing strategies to increase stakeholder visibility and understanding, position the company as a market and thought leader, reinforce brand values and foster brand growth and loyalty. Her tenure in this role was split between offices in Australia, Singapore and Hong Kong.
“IPG Mediabrands has been interesting to watch over the last 18 months. They have a unique brand proposition ‘dynamic by design’, which has been built into the structure of the organisation, and empowers both their people and their agency brands to remain agile, fast-paced, and entrepreneurial in their approach as the network continues to grow,” Michael said.
“The creation of this role is an indication of the strength and footprint we have established, and continue to develop in the Asia-Pacific region. Our regional leadership team serve an increasingly crucial role in navigating and propagating the vast opportunity in this market,” Terry said.