IPG Mediabrands launches OOH network Rapport in Malaysia

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies.With this launch, Rapport will be the first OOH specialist in Malaysia to offer an approach that includes mobile and digital, beyond traditional OOH formats. Malaysia is only the second market in Asia to carry the Rapport service.Leading Rapport in Malaysia as managing director is Hor Jian Tsin. He will lead a specialised team capable of understanding the connections between brands and the behaviour of its consumers, within a rapidly evolving industry such as OOH. Hor (pictured) reports directly to Bala Pomaleh, CEO of IPG Mediabrands, who is highly experienced in the OOH sector in Malaysia.Hor said: “We are extremely excited about Rapport as it brings in a whole new approach to outdoor advertising, not just looking into traditional OOH formats, but forming more engaging campaigns that have a mobile element. Through this connectivity we are creating highly adaptive and innovative OOH experiences that better allows brands to engage with consumers.”Bala added, “We see the strength of OOH in Malaysia, especially given the growth of digital OOH. Progressive technologies, mobile and social listening have allowed us to become even more connected with our consumers. It is our desire for Rapport to create a competitive advantage for advertisers, and the launch of Rapport Malaysia clearly reflects this ambition, placing us at the centre of strategic OOH planning for clients.”