IPG Mediabrands' Ingenuity gets a brand new name

IPG Mediabrands, the global media arm of Interpublic Group, relaunched Ingenuity as Ansible, a mobile and technology agency.As a part of the launch, clients will gain access to global publisher rate cards, technology partnerships, proprietary mobile media planning tools, practices and patented technologies including “HARK” a second- screen gaming technology and the “MiBeacons” platform.Ingenuity has been offering technology and e-commerce solutions in Malaysia since 2015. With the launch of Ansible, Malaysian market foresees the introduction of a specialist, full-service mobile marketing and technology agency offering services including strategy, media planning and buying, marketing and analytics as well as UX, creative, technology, development and enterprise solutions.Ansible in Malaysia is spearheaded by managing director Manu Gopinathan (pictured) , who leads a 30-person team comprised of designers, web and mobile developers and solution architects. Over the past two years the team has delivered measurable results for clients across different verticals including retail, telco and banking.“With Ansible, we are excited to offer innovative mobile and technology solutions such as AI Bots, Beacons and IoT solutions to clients in Malaysia which will strengthen our offering. Mobile is the first screen for a majority of Malaysians, and building solutions centred on this device would be paramount for brands moving forward,” said Gopinathan.Bala Pomaleh , CEO of IPG Mediabrands Malaysia said the expansion is timely given the explosion of mobile opportunities and technological advancement. Mediabrands Malaysia offers solutions encompassing media, mobile, technology, programmatic, performance, analytics, social, content and creative."These synergies in our service offering will strengthen our position to help marketers successfully navigate the current challenging environment,” said Pomaleh.