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IPG Mediabrands Hong Kong hires new CEO from GroupM

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Kasper Aakerlund has taken on the role of CEO of IPG Mediabrands Hong Kong, succeeding managing director Lilian Leong who steps down for 9gag.He will lead its overall business strategy and operations, while driving the growth of its diversified services and start his new assignment with the agency mid-September.Prior to his appointment, Aakerlund was COO and CDIO of GroupM Vietnam and Indonesia, where he oversaw two of the fastest-growing global markets with 850 advertising specialists.Reg Davidson, chief operating officer of IPG Mediabrands of Asia Pacific, said: "I am delighted to welcome such a dynamic and future-thinking leader to our team in Hong Kong and am keen to see him grow the fantastic team that we have built there.""Kasper’s track record in leadership and the fast-changing digital business gives him the agility needed to keep pace with the incredible speed of change in media. He reflects the agility and responsiveness that we look for in our key hires."

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