Following the recent appointment of CEO Kasper Aakerlund, IPG Mediabrands Hong Kong has named a new head of media investment and two business directors.
Malcolm Thorp has been appointed head of media investment, Hong Kong. He takes charge of the agency’s partnership portfolios and investment strategies across the client base.
Thorp has 20 years media experience across Greater China and APAC, prior to his new role, he was VP business partnerships division at hdtMEDIA China.
Kate Wong joins the agency as business director. She worked at Mindshare, ZenithOptimedia, PHD and OMD in Hong Kong, and Carat and Mediacom in Taiwan.
Penny Chow will join IPG Mediabrands Hong Kong later this month as business director from Ogilvy Hong Kong.
“These three new hires bring a wealth of high calibre expertise and Greater China experience into the agency; further bolstering our in-depth understanding of the challenges and opportunities for brand cut-through in this emerging market,” said Aakerlund.