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Insurance brand Generali picks Grey for branding duties

Insurance brand Generali has picked Grey Group AMEA to handle its ad duties across the region. Managed out of Singapore – Grey’s hub in the Asia Pacific region – the branding assignment will currently extend across Indonesia, and Vietnam, with the opportunity to expand into China, Hong Kong, India, Thailand and Malaysia in the future.

The scope of work will see Grey develop a comprehensive communications platform to support Generali’s growth across the region, with all creative output providing local markets with flexibility for subsequent marketing and promotional campaigns.

Neil Gardner, chief customer officer, Generali Group said: “We’re delighted to be working with Grey on this brand assignment for Generali. The agency’s winning pitch idea showed a true understanding of our Italian roots and how this heritage can be used to drive differentiation in the marketplace.”

“As one of Italy’s most iconic and well-respected brands, Generali has a heritage all companies strive for. At Grey, we are committed to delivering the best solutions for our clients and I am personally excited at the prospect of growing their presence across the region,” said Nirvik Singh, chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa.

“Generali is one of the world’s largest insurance companies and one of Italy’s most iconic service brands. To take the brand and make it meaningful for an audience in Southeast Asia is a challenge we were excited about right from the word go. We’re thoroughly looking forward to working with Neil and the team around the region,” Andrew Boatman, VP & group account director, Grey Group Singapore said.

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