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Instagram launches Bolt in Malaysia

Instagram has launched its latest standalone one-to-one visual messaging app Bolt in Malaysia and Australia.

The two markets are the fourth and the fifth countries to see the launch after the initial roll out in Singapore, New Zealand and South Africa.

“As we looked at the messaging space, we realized that sharing an image is still requires too many steps and takes too long, and we wanted to fix that. Bolt is the fastest way to share an image — with just one tap, you can both capture and share a photo or video with your favorite people. You can also add text captions,” a press statement from Facebook said.

Users can sign up for Bolt using their mobile phone number, which will then sync with the contacts/address book to find friends who are also using Bolt. Users can select up to 20 contacts, or “favorites,” and send them a message with a single tap.

The company is promoting the app through mobile install ads on Facebook and Instagram, prompting users to download.

When you tap the profile photo of someone in your favorites, you’ll capture and send a photo at the same time. To capture and send a video up to 5 seconds long, tap the profile photo and hold it down. To see the messages you’ve received, simply tap on the tray at the top of the screen. Once you’ve seen the photo or video, swipe it away and it’s deleted for good.

The launch comes at a time the press have been discussing how the Malaysian government is looking at a potential ban on the social networking platform. Authorities are denying this, however. Communication and multimedia minister Datuk Seri Ahmad Shabery, according to the Bernama news agency and as reported by The Sunday Times said: “If the people are of the opinion that Facebook should be closed, we are prepared to look into the matter but it is a radical approach. Many business people are also using Facebook, others to forge family ties and have nothing to do with politics…and the complaints received were around 2,000 only. Should we completely close it down because of 2,000 reports? We need to relook this.”

Marketing has reached out to Facebook for comments on the matter.

“If the people are of the opinion that Facebook should be closed, we are prepared to look into the matter but it is a radical approach,” said Datuk Seri Ahmad Shabery on Saturday, according to the Bernama news agency.

“Many business people are also using Facebook, others to forge family ties and have nothing to do with politics…and the complaints received were around 2,000 only. Should we completely close it down because of 2,000 reports? We need to relook this.”

– See more at: http://www.straitstimes.com/news/asia/south-east-asia/story/malaysias-plan-study-ban-facebook-derided-netizens-20140809#sthash.KWRceCh3.dpuf

“If the people are of the opinion that Facebook should be closed, we are prepared to look into the matter but it is a radical approach,” said Datuk Seri Ahmad Shabery on Saturday, according to the Bernama news agency.

“Many business people are also using Facebook, others to forge family ties and have nothing to do with politics…and the complaints received were around 2,000 only. Should we completely close it down because of 2,000 reports? We need to relook this.”

– See more at: http://www.straitstimes.com/news/asia/south-east-asia/story/malaysias-plan-study-ban-facebook-derided-netizens-20140809#sthash.KWRceCh3.dpuf

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