InSing gets a new look

Lifestyle portal InSing has revamped its movie and shopping channels, InSing Movies and Styl+.  The changes serve up a heightened interactive experience for users.InSing Movies has HD movie trailers and movie review posts, while Styl+ has beauty product consumer reviews. On top of the revamp, the portal has also introduced a responsive design, allowing users to view content across multiple screens. This ensures that advertisers are able to reach audiences even when they are on the move.Advertisers can also take advantage of new features such as the HD movie video platform that enables videos to be displayed in optimum quality. The revamped site has seen site visits increase by 16% in just one month.The shopping section Styl+ is designed much like a fashion magazine, with sections for beauty, shopping and style tips, including consumer reviews. The top community reviewers will be identified through a function that tracks users who have provided the most number of reviews.A separate ‘freebies’ section has been added to the site, providing brands a channel to distribute product samples to their target audience. Similar to the movie site, visitors can purchase recommended products directly from merchants’ websites through a direct link featured on Styl+.“InSing draws 2.6 million unique visitors each month with lifestyle news and entertainment; the movie and shopping sections are among the biggest draws. These enhancements create a friendly and fun site, with increased audience attention and retention,” Michael Smith, chief commercial officer of SingTel Advertising said.