Innity, a digital media solution provider of programmatic advertising platforms and creative marketing technology, is joining Coalition for Better Ads as an associate member and to be granted certification by the Trustworthy Accountability Group for Certified Inventory Quality Guidelines Seal. This was done in hopes to continue to pushing for quality advertising and better users’ experience across Innity’s reach in all 12 countries.
The accreditation was achieved by completing the thorough review process though an audit by BPA Worldwide, a TAG-approved independent third party. Innity is also compliant with the Media Rating Council’s invalid traffic detection and filtration guidelines.
Apart from completing the TAG process, Innity enabled direct control over campaign placement, removes any unauthorized traffic while encouraging its clients to implement the ads.txt file.
Coalition for Better Ads is made up of joined forces of the world’s leading international trade associations, publishers and agency groups that are committed to rolling out standards that will improve users’ experiences with online advertising. By being a member of the coalition, it means Innity will be supporting and committing to shape the industry’s best standards for the benefits of consumers, advertisers and publishers. In addition to joining the coalition, Innity is currently ensuring all ad formats are compliant with the Better Ads Standards.
As fraud and brand safety issues persist within the digital industry, Innity continues its investment to provide premium advertising by working with TAG for certification to enable clients to buy and sell media in safe environments with full transparency. Inventory Quality Guidelines addresses the idea and standards to provide greater transparency and better brand safety while eliminating ad fraud in the digital advertising supply chain.
“When it comes to high impact ads, it is not only about creativity anymore. It is important to ensure that the users’ browsing experience will not be disrupted nor corrupted with ad fraud, at the same time making sure that the context is right. Hence, we are making this decision to invest in both Coalition for Better Ads and Trust Accountability Group,” Phang Chee Leong (pictured), CEO and co-founder of Innity, said.